The Impact of COVID-19 on Advertising: The Consumer
In the first part of my blog, I described the effects of the COVID-19 pandemic on the market and on some of the big companies (e.g, Facebook, Google, Amazon) when it comes to digital advertising. Now, based on the same Mintel research, I will show you the latest news when it comes to the consumer…
The Market and The Companies & The Impact COVID-19 has on Advertising
This year the COVID-19 pandemic affected lots of businesses and most of our lives have changed. But what impact has this had on Digital Advertising? This Mintel research shows some views on the change of the market and the companies. Firstly, the COVID-19 outbreak has caused a drop in digital advertising spending as brands become…
The Digital Behaviors And Attitudes Of Students
On a survey done by 5,198 students aged 16-64 from 2016, we were presented the following: Overview of Students – What are the main demographic traits and characteristics of this group? Device Ownership and Usage – How long are the students spending on mobiles each day and which other devices do they own? Online Behaviours…
What Brand You Like Based On Your Personality Traits
In the fourth week of the Consumer Behavior class we focused on self-concept and personality. Self-concept is an idea of the self-constructed from the beliefs that you hold about yourself and the responses of others. This plays an important role in consumer behavior as people buy products that make them feel good. Personality refers to…
What Factors Can Influence Your Decision When Spending Money
You have probably experienced this while at a restaurant you are not familiar with, and you are not sure what meal to order. Maybe you have seen the waiter/waitress bring another customer’s meal out and you decide to order that specific meal. Maybe your friend said that you should try a certain meal. External…
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